Healthcare Business Lines Blooming for Uncle Sam

HealthLeaders Media

In this article, Julie Smith, VP of federal business at Blue Cross Blue Shield of Michigan, and Joe Marabito, president and CEO at ikaSystems, discuss the opportunities and risks associated with today’s government-sponsored healthcare market and provide several keys to success to operating a Medicare Advantage health plan that helped BCBSM score among the leaders in the federal government’s 5-star rating system.

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